New York Motorshow 2008
Following the success of a Canary Wharf based premium motorshow which I covered from 2005, I was asked to produce event films for a motorshow based at The World Financial Center in downtown New York over a period of five days each from 2007 – 2011.
Manufacturers participating included Rolls Royce, Ferrari, Bugatti, Cadillac, BMW, Mercedes, Bentley, Mini, Land Rover, Jaguar and Maserati.
Each event was promoted with two movies; one concentrated on the visitor experience, the other represented the manufacturers’ perspective. The films were used to promote the show and as a selling tool to attract manufacturers for subsequent years and other locations including Los Angeles, London and Toronto.